A bit about us..

Imogen is the founder of Flower Soul and has grown up surrounded by talented creatives in her family and close friend groups. She has evolved and honed her artistic skills over many years having also had experience being a make-up artist, dabbling in acting, music, photography and of course flowers have always been a love of hers, arranging them and picking them from a very early age.

In her early twenties Imogen arranged flowers for cafes and styled birthdays and events as a hobby. She enjoyed it so much that she decided to study floristry at Tafe and worked for different florists along the way. Floristry is where her heart was as she found it therapeutic, extremely creative, loving and giving. These thoughts inspired her to open her own floristry business where she could have creative freedom and express her own style.

For a few years Flower Soul had several pop up shops around Perth before finally opening the doors to it’s own store in South Fremantle in 2017. After a couple of wonderful years we decided to move location closer to the city. At the same time we launched our new online store and operated from a private studio for a few months before finally opening the doors to our new Shop & Studio on Hay St in West Perth. We have now grown to offer Perth wide deliveries including to corporate offices and hospitals, as well as all kinds of weddings and events.

Flower Soul Imogen


Here are some of the lovely things people have had to say. We really appreciate the feedback!

“We are constantly amazed by the talent that comes out of Perth and Flower Soul is no exception! This floral superstar is whipping up the most beautifully refreshing blooms and we can’t get enough! Make sure you check out the website to see what amazing creation they can make for you.”  -The Urban List

“I’d ordered a flower arrangement all the way from Penang, Malaysia. Imogen has been so efficient and obliging. Absolutely love the flower arrangement for an art exhibition that she came up with. Fits the theme of the show perfectly, very artistically done. My friend, who is the artist was so taken by it. I wish I could see it in person.” -Sharon Kow

“Imogen provided a stunning bunch of flowers for my grandmother’s 100th birthday. They were beautifully put together and exactly what I was looking for. She has a naturally creative flair that is outstanding and unique. Would highly recommend!” -Miranda Pollard

“Imogen came up with a couple of gorgeous arrangements for our wedding based on my favourite flowers. She’s accommodating and quick with her responses. Highly recommended.” -Mai Nguyen

“Loved the design of the bouquet, asked for a colour scheme and the arrangement was beyond my imagination. Super thrilled. Will definitely continue to use your services. Thank you once again.” -Jenny Wong

“Thank you very much for the delivery to our daughter in law. Your service is fantastic, the flowers are beautiful -will be using your online ordering again -simple to use even from the UK. Thanks again x” -Barbara Graham

Flower Soul Imogen