A bit about us..

Imogen who runs Flower Soul has grown up surrounded by talented creatives in her family and close friend groups. She has evolved and honed her artistic skills over many years having also had experience being a make-up artist, dabbling in acting, music, photography and of course flowers have always been a love of hers, arranging them and picking them from a very early age.

In her early twenties Imogen arranged flowers for cafes and styled birthdays and events as a hobby. She enjoyed it so much she decided to study floristry at Tafe and has worked for different florists along the way. Floristry is where her heart is as she finds it therapeutic, extremely creative, loving, giving and these thoughts inspired her to open her own floristry business where she could also have creative freedom and do her own thing.

Over the last several years Flower Soul has had a few pop up shops including, Maine Home Garden Design in Maylands and has sold arrangements at Sugar and Nice on Beaufort St Inglewood, Coode St Cafe in Mount Lawley as well as other cafes and business’ around Perth.


Here are some of the lovely things people have had to say. We really appreciate the feedback!

“We are constantly amazed by the talent that comes out of Perth and Flower Soul is no exception! This floral superstar is whipping up the most beautifully refreshing blooms and we can’t get enough! Make sure you check out the website to see what amazing creation they can make for you.”  -The Urban List

“I’d ordered a flower arrangement all the way from Penang, Malaysia. Imogen has been so efficient and obliging. Absolutely love the flower arrangement for an art exhibition that she came up with. Fits the theme of the show perfectly, very artistically done. My friend, who is the artist was so taken by it. I wish I could see it in person.” -Sharon Kow

“Imogen provided a stunning bunch of flowers for my grandmother’s 100th birthday. They were beautifully put together and exactly what I was looking for. She has a naturally creative flair that is outstanding and unique. Would highly recommend!” -Miranda Pollard

“Imogen came up with a couple of gorgeous arrangements for our wedding based on my favourite flowers. She’s accommodating and quick with her responses. Highly recommended.” -Mai Nguyen

“Loved the design of the bouquet, asked for a colour scheme and the arrangement was beyond my imagination. Super thrilled. Will definitely continue to use your services. Thank you once again.” -Jenny Wong

“Thank you very much for the delivery to our daughter in law. Your service is fantastic, the flowers are beautiful -will be using your online ordering again -simple to use even from the UK. Thanks again x” -Barbara Graham